High-impact marketing services
for personal and commercial lines insurance

  • Customer Acquisition

  • Cross-Sell

  • Agent Sales Incentive Programs







High-impact marketing services
for personal and commercial lines insurance

Customer Acquisition


Agent Sales Incentive Programs







About Us

Ultra-insurance marketing is a part of The GRI Marketing Group, Inc. With over 100 years of combined industry marketing experience, the team at Ultra-Insurance Marketing has the knowledge, creativity and systems to help you take your new client acquisition initiatives to a higher level of success.

We are experts in both digital and direct mail and have successfully implemented 100’s of programs for both large carriers and independent agencies. 

Our Process

Initial Analysis and Objective. Consumer & Market Insights. Strategy Creative & Offer Development. Program Implementation. Measurement & Optimization.
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For Large Carriers

Our Fortune 500 insurance clients rely on GRI to provide innovative and highly-effective campaigns for new customer acquisition, cross-sell and agent sales incentive programs. For the past 12 years, we’ve helped increase response rates in direct mail alone by 20-30% on average. Some of the many services we provide include:

  • Strategy
  • Copywriting
  • Creative Services
  • Programmatic Digital Ads: reach buyers via OTT/CTV, YouTube and across over 150K+ websites
  • Direct Mail
  • Email
  • Social Media
  • Sales Incentive Programs
  • Email Listening: reach matched high intent buyers with email drip

For Independent Agents

We provide each agent with a proven sales funnel system that provides a steady flow of high-intent buyers. These are YOUR EXCLUSIVE leads — unlike buying from an aggregator. Our services are expanded to help independent agencies maximize their ROI:

  • Strategy
  • Copywriting
  • Creative Services
  • Direct Mail
  • Social Media
  • CRM
  • Videos
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Webinar
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About Our Services

We provide a full spectrum of services that can be provided on a monthly or project basis. Whether you need a one-off direct mail project or a CRM multi-channel funnel build and management, our services are customized for your business.


We put together a strategy that consists of tactics and timing of all touchpoints.  Let our 20 years of direct and digital marketing experience help you to reach your audience at the right time and with the right message.


We provide creative that sizzles with our highly-experienced insurance copywriters and graphic designers.  From offline to online touches, our team knows how to move the needle and increase response and conversions.


Creative and full production is handled by our team.  We are experts in all formats: card packages, snappacks and more. Whether it’s a one-time direct mail project, or integrating mail touches within your CRM system, we know what works in the insurance space.


Our team provides copywriting, design and responsive HTML coding. We can handle large blasts in our platform or implement campaigns in your own CRM system.


Paid Ad and post creation. Posting regularly is time-consuming.  Let our team create and post on your behalf.  We also use paid social ads to drive leads direct to you.


Custom agent profile videos are created and placed on your unique landing pages.  We’ll position and showcase your agent’s expertise that gives him/her that personal touch.


Our talented team of copywriters and designers will create custom content that will generate interest in your agency and position you as an industry expert.


Drive buyers to your site with pay-per-click online ads. All creative and media placement.



Have your website optimized with content, backlinks, etc. A team of professional SEO experts will build a strategy to drive buyers to your website.


We utilize Hubspot or we can work with your CRM. Calendar and quoting system integrations are included.


Generate leads and position yourself as an industry leader! We provide all production and promotional services.


Program and theme creation, weekly email, prize procurement.


Email new customers all in Real-Time at the precise moment they are interested in a product or service.

Digital Listening™ allows firms to reach prospects taking an in-market action, while allowing them to send a like or similar competitive offer all in real-time. Your firm can “SmartTouch” new customers by Digitally Listening in with specific keyword criteria, IP addresses of your website visitors or followers of your Social Media Fan Pages. Your firm can also “Listen In” to your competitors Twitter, Facebook, Pinterest and Instagram Fan Page Followers too.


When measured against other agencies and internal resources, our track record is loaded with impressive wins. Here’s what a few of our clients have to say…

“Each time they have come up with fresh ideas which is challenging considering how often we bring in agencies to design new creatives. Their concepts are very well thought out from both a creative and strategic standpoint.”

Marketing Director

Top 10 Fortune 500 insurance firm

“We’ve been working with Brian and his team for over 10 years. They always come up with fresh new creative time after time, and their track record of producing new control packages is impressive.”

Personal Lines Marketing Director

Fortune 500 Insurance Company

“We challenged their team to beat our direct mail control for auto insurance and they not only beat it, but drove 30% more calls to our call center.”

Acquisition Manager, Direct Mail

Fortune 100 Insurance Firm

Case Studies

Here are a few examples of the results we’ve brought to small and large insurance clients.

cross sell home & auto insurance
Online Quote
Generate Leads

Articles & News

Optimize Insurance Marketing with Automation

Optimize Insurance Marketing with Automation

In this article, we will discuss ways automation can optimize different insurance marketing tasks. With insurance CRM software, brands can save time and resources managing their customer relationship management activities.

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