High-impact marketing services
for personal and commercial lines insurance
Customer Acquisition
Cross-Sell
Agent Sales Incentive Programs
High-impact marketing services
for personal and commercial lines insurance
Customer Acquisition
Cross-Sell
Agent Sales Incentive Programs
About Us
Ultra-insurance marketing is a part of The GRI Marketing Group, Inc. With over 100 years of combined industry marketing experience, the team at Ultra-Insurance Marketing has the knowledge, creativity and systems to help you take your new client acquisition initiatives to a higher level of success.
We are experts in both digital and direct mail and have successfully implemented 100’s of programs for both large carriers and independent agencies.
Our Process
For Large Carriers
Our Fortune 500 insurance clients rely on GRI to provide innovative and highly-effective campaigns for new customer acquisition, cross-sell and agent sales incentive programs. For the past 12 years, we’ve helped increase response rates in direct mail alone by 20-30% on average. Some of the many services we provide include:
- Strategy
- Copywriting
- Creative Services
- Programmatic Digital Ads: reach buyers via OTT/CTV, YouTube and across over 150K+ websites
- Direct Mail
- Social Media
- Sales Incentive Programs
- Email Listening: reach matched high intent buyers with email drip
For Independent Agents
We provide each agent with a proven sales funnel system that provides a steady flow of high-intent buyers. These are YOUR EXCLUSIVE leads — unlike buying from an aggregator. Our services are expanded to help independent agencies maximize their ROI:
- Strategy
- Copywriting
- Creative Services
- Direct Mail
- Social Media
- CRM
- Videos
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Webinar
About Our Services
We provide a full spectrum of services that can be provided on a monthly or project basis. Whether you need a one-off direct mail project or a CRM multi-channel funnel build and management, our services are customized for your business.
STRATEGY
We put together a strategy that consists of tactics and timing of all touchpoints. Let our 20 years of direct and digital marketing experience help you to reach your audience at the right time and with the right message.
CREATIVE SERVICES
We provide creative that sizzles with our highly-experienced insurance copywriters and graphic designers. From offline to online touches, our team knows how to move the needle and increase response and conversions.
DIRECT MAIL & PROGRAMMABLE MAIL
Creative and full production is handled by our team. We are experts in all formats: card packages, snappacks and more. Whether it’s a one-time direct mail project, or integrating mail touches within your CRM system, we know what works in the insurance space.
Our team provides copywriting, design and responsive HTML coding. We can handle large blasts in our platform or implement campaigns in your own CRM system.
SOCIAL MEDIA
Paid Ad and post creation. Posting regularly is time-consuming. Let our team create and post on your behalf. We also use paid social ads to drive leads direct to you.
VIDEOS
Custom agent profile videos are created and placed on your unique landing pages. We’ll position and showcase your agent’s expertise that gives him/her that personal touch.
CONTENT MARKETING
Our talented team of copywriters and designers will create custom content that will generate interest in your agency and position you as an industry expert.
(SEM) SEARCH ENGINE MARKETING
Drive buyers to your site with pay-per-click online ads. All creative and media placement.
(SEO) SEARCH ENGINE OPTIMIZATION
Have your website optimized with content, backlinks, etc. A team of professional SEO experts will build a strategy to drive buyers to your website.
CRM
We utilize Hubspot or we can work with your CRM. Calendar and quoting system integrations are included.
WEBINARS
Generate leads and position yourself as an industry leader! We provide all production and promotional services.
SALES INCENTIVE PROGRAMS
Program and theme creation, weekly email, prize procurement.
DIGITAL/EMAIL LISTENING
Email new customers all in Real-Time at the precise moment they are interested in a product or service.
Digital Listening™ allows firms to reach prospects taking an in-market action, while allowing them to send a like or similar competitive offer all in real-time. Your firm can “SmartTouch” new customers by Digitally Listening in with specific keyword criteria, IP addresses of your website visitors or followers of your Social Media Fan Pages. Your firm can also “Listen In” to your competitors Twitter, Facebook, Pinterest and Instagram Fan Page Followers too.
Testimonials
When measured against other agencies and internal resources, our track record is loaded with impressive wins. Here’s what a few of our clients have to say…
“Each time they have come up with fresh ideas which is challenging considering how often we bring in agencies to design new creatives. Their concepts are very well thought out from both a creative and strategic standpoint.”
“We’ve been working with Brian and his team for over 10 years. They always come up with fresh new creative time after time, and their track record of producing new control packages is impressive.”
“We challenged their team to beat our direct mail control for auto insurance and they not only beat it, but drove 30% more calls to our call center.”
Case Studies
Here are a few examples of the results we’ve brought to small and large insurance clients.
Articles & News
Leverage Insurance Marketing Strategies to Maximize Email Conversion Rates
This article focuses on strategies you can use to maximize email conversion rates for insurance marketing
Insurance Agents: Integrated Marketing Tactics to Grow Your Business
Here are Integrated Marketing tactics that insurance agents can use to boost their business’s growth and revenue.
Optimize Insurance Marketing with Automation
In this article, we will discuss ways automation can optimize different insurance marketing tasks. With insurance CRM software, brands can save time and resources managing their customer relationship management activities.
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