Case Study

Improve offline response rates on lead generation for auto insurance

“We’ve been working with Brian and his team for over 10 years. They always come up with fresh new creative time after time, and their track record of producing new control packages is impressive.

Personal Lines Marketing Director

Fortune 500 insurance firm

Client

Personal Lines Marketing Director of Fortune 500 insurance firm

Challenge

Improve offline response rates on lead generation for auto insurance.

Solution

New creative concepts for direct mail, print ads and inserts.

Generate Leads

%

AVERAGE INCREASE IN RESPONSE

The Results

Over the past 3 years, 6 new direct mail packages, 2 new print ads and 1 new insert are now rotated as controls resulting in a significant increase in revenues.

More Case Studies

Here are a few more examples of the results we’ve brought to small and large insurance clients.

cross sell home & auto insurance
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