Case Study

Cross-selling home insurance to auto insurance policyholders

Each time they have come up with fresh ideas which is challenging considering how often we bring in agencies to design new creatives. Their concepts are very well thought out from both a creative and strategic standpoint.

Marketing Director

Top 10 Fortune 500 insurance firm

Client

Personal Lines Marketing Director of Top 10 Fortune 500 insurance firm

Challenge

Improve offline response rates on cross-selling home insurance to auto insurance policyholders.

Solution

New creative concepts for direct mail.

cross sell home & auto insurance

%

Increased Response Rates

The Results

Tested (3) new packages. The winner increased response rates by 42% over previous mailings throughout the year.

More Case Studies

Here are a few more examples of the results we’ve brought to small and large insurance clients.

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